Jake Dubbins, co-chair of the Conscious Ad Network, noted that “advertisers have helped fund the misinformation that stoked fires in the US Capitol”, while NewsGuard found that over 4,000 brands – including in some cases major pharmaceutical companies – “bought ads on misinformation websites publishing COVID-19 myths”. Surveillance advertising is demonstrably affecting social cohesion for both children and adults, helping to enable disinformation, clickbait, discrimination, and bias to survive and thrive. It makes disinformation websites much more economically viable than other modes of targeted advertising. But in truth, individuals, publishers, and even advertisers themselves are all, to a lesser or greater extent, losing out in terms of their privacy, revenue, or autonomy (or some combination thereof). This sounds like a win-win situation for all involved.
The online advertising industry, platforms, and tech giants claim that surveillance advertising enables free internet browsing, while rewarding publishers for creating content, and enabling advertisers to promote their products or services. Children are more susceptible to the pressures of marketing, less likely to recognise paid-for content, and less likely to understand how data is used for these purposes than adults. The advent of a new way to target individual people, with specific adverts based on their interests or personality, increases this vulnerability. Children have always been identified as being particularly vulnerable to the power of advertising. This report explores the legitimate concerns around surveillance advertising and its use of largescale data collection, profiling, and the sharing of children’s personal information. Despite being little more than a decade old, so-called surveillance advertising – targeted advertising using personal data provided by websites and platforms – has become the primary mode of monetising adverts for many of these major digital companies. Over the course of just 25 years, online advertising has evolved from a niche existence into a preeminent business model of the digital economy. Alphabet, the parent company of Google and YouTube, generated almost 84% of its 2020 revenue, around $135bn, from online adverts, while Facebook generated over 98.5% of its 2020 revenue that way, almost $70bn. Large multinational companies buy and sell this data to build detailed profiles that are used to target advertising. Unless we take active measures to limit it, our everyday activity on the Web, as well as that of our children, is recorded and tracked. So that going to one of the National Parks is a life changing event.Today, one in three internet users is a child, but they are using a digital environment that was not designed with them in mind. Our Mission is to provide a unique way for people to visit one of our National Parks and find everything there is to see and do, and learn as much as they can about our Earth, in a FUN way. Certificates with avatars are earned for different levels of accomplishments.
The Pathfinder section is arranged by subject and will either be in the same book or be a separate book, with animal tracks to fill in when you find the treasures. They will also include an Accessible Section and have lots of color coded maps for everything. One section of the books will always be arranged by AREA, and have all there is about Activities, Eating, and Lodging. They determined to put all of the information in one place that would be needed to plan and execute the most amazing family trip anyone had ever had. With the underlying belief that “learning should be fun,” they decided to create a user-friendly, learning adventure program for families traveling to Parks. Both women realized there were precious opportunities for children to learn things they would probably never get anywhere else. There were frustrating moments at being caught in the middle of “who knew where” with children who needed to go to the restroom, or were hungry. While the many trips to the parks were always fantastic, there was a recurring disappointment at learning that a priceless opportunity had been missed, just because no one knew about it. Both are grandmothers who began bringing their children, and then grandchildren, to national parks in the 1980’s. Eye Spy Trips LLC is the brainchild of sisters, Donna Collier and Sue Zwygart.
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